Bradley is the spark behind Alike. A two-time cancer survivor turned social entrepreneur, he knows first-hand how lonely cancer can feel, and how powerful it is when people connect in a meaningful way. With a background in PR, broadcast TV, health policy and business management, he blends lived experience and creativity with big-picture vision (plus stubborn energy, hyperfocus and charm) to make things happen. He tells stories that stick, builds partnerships that matter, and leads Alike with equal parts strategy and soul.

Seren is the power behind Bradley’s spark, turning Alike from a passion project into a functioning organisation. A cancer survivor in her teens, she knows the value of support when it matters most. With a background in charity management, public health and English Literature, she blends a critical eye with a storyteller’s perspective, turning challenges into action (with clear KPIs, of course).

Sinead is the engine of Alike, the powerhouse who turns ideas into reality. With a background in building just about everything, she takes big concepts and writes the code that brings them to life, keeping our app evolving and our ambitions practical. Passionate and committed, she gets a buzz from fixing problems and turning complexity into something people actually enjoy using.

Quietly unstoppable, she runs ultramarathons at about the same pace she ships features, always proving that const makeComplexSimple = true;. And when she is not behind her three screens, patiently listening to our wild ideas, she is probably halfway up a mountain, because balance is key.

Nick is the one who keeps us thinking bigger. Even while making waves in tech overseas, he still lends his sharp product mind to Alike. From the very beginning, he picked up our vision and helped put us on the right path, asking tough questions, challenging assumptions and cutting straight to what our community really needs.

Business-savvy and endlessly collaborative, Nick keeps us grounded while pushing us forward. And when he is a New York hotshot, we will be reminding him we are still here, waiting for our invite to the launch party (and maybe the karaoke after).

Francesca shapes how Alike feels. Both as a designer and researcher, she has a gift for translating ideas into experiences that are human, intuitive and true to our mission. From our branding to the product itself, Francesca has embedded Alike’s values into every detail, never tiring of the tiny debates and split hairs that make design stronger.

Passionate about projects that drive social impact, she balances creativity with purpose and makes collaboration feel effortless. Away from Alike, she recently created a children’s watercolour alphabet and has a nature-inspired book on the horizon, a reminder that great design, like great stories, always starts with heart.

Emma makes governance make sense. With more than a decade of experience in charity oversight and operational development, they bring strategy and reassurance, giving us clarity when the way forward feels uncertain. They help us strengthen how we work, track board decisions, rethink our structures and keep our focus where it belongs: on our community and support.

Guided by a commitment to equity and inclusion, Emma shows us governance is more than box ticking. It is a tool for building a fairer, more caring world. And when they are not untangling policies, they are painting, bringing the same thoughtful eye to a canvas as they do to Alike.

Jack keeps Alike’s finances in check. After founding a charity shaped by his own lived experience of cancer, he went on to set up his own accountancy company, bringing empathy, expertise and a talent for building things that last. With deep roots in the charity sector, Jack brings clarity to the often complicated world of rules and numbers.

He has a knack for making sense of finances and always seems to have the answer. Jack excels at whatever he puts his mind to, whether that is supporting charities, guiding people through their accounts, or hiking a mountain trail with his loyal dog, Holly.